Leafleting provides the animal protection community an opportunity to share our message of compassion for animals, the environment, and human health in a non-threatening, compact, and effective way. When I tell people I’m leafleting, they often say, “I wish I had something like that where I live.” They do. You do. Anyone can leaflet. All you need to do is order the leaflets and select a day, time, and location to distribute them. You may also consider creating a Facebook leafleting page for your area or post an event on MeetUp so you can join forces with like-minded people.
Where do we get the leaflets?
You can order leaflets online from Vegan Outreach, PETA, Compassion over Killing, Mercy for Animals, Farm Sanctuary, FARM, and many other non-profit animal rights organizations.
Can we leaflet anywhere we want?
No. You are not permitted to leaflet on private property. Please contact your local City Hall to familiarize yourself with the city’s policy on the distribution of handbills. You are permitted to leaflet in public areas; however, there may be some limitations. Please check with your city’s police department to confirm locations. Ask to speak with an officer in the Code Enforcement Division.
What should we say when we hand some a leaflet?
You can start by saying “thank you” if they take the leaflet from you. Most people will take it and continue walking. If people ask you questions, you can engage them in a dialogue about the benefits of eating plant-based food for animals, the environment, and human health. Most of the leaflets explain these benefits so you can also refer them to the leaflet for more information if you’re uncomfortable discussing the topics. Be friendly and positive. Don’t expect people to make immediate transformations. Your goal is to start the process so they will further explore the issue and change. Embrace every step forward.
Where is the best place to leaflet?
The busier the place, the better. Your goal is to find foot traffic. You might try concerts, the beach, outside malls, or at public events such as art festivals.
What if we only handout 50 leaflets because the area isn’t busy?
It’s more than a numbers game. You never know who might read the leaflet and impact the movement. What if one of the people you hand the leaflet decides to make a $50,000 donation to an animal rights organization or starts their own farm sanctuary. Was it worth it? Don’t underestimate your impact.
Please don’t hesitate to contact me if you have additional questions. Thank you for everything you do for the cause.
Andrew Kirschner, Ed.D., is a grassroots vegan animal rights activist. He writes a zero-profit blog, Kirschner’s Korner, to help raise awareness about issues affecting the global community to make the world a more humane place. To receive new articles via email, enter your email in the “Follow Blog Via Email” link at the top right of the blog.